Obrafour has secured a prominent marketing role in Coca Cola advertisements. Coca Cola Ghana kicked off the Coke Side of Life (CSoL) campaign with a press launch at the Golden Tulip Hotel yesterday.
Coca Cola teaming up with Obrafour is to reach the young generation. “This is our new campaign, ‘The Coke Side of Life’. Our aim is to develop communications in which we can target and reach the young generation”, said Philippe Ayivor, Franchise Manager, Coca Cola Equatorial Africa Territory.
Jay Q has carefully produced and arranged the beat for Obrafour, which sets Obrafour apart from his fellow artistes. His lyrics are all based on the new theme of Coke.
“This year has been an exceptional year and I keep wondering how all comes my way. I started way back in 2000 with Ash foam. This coke project is a way of giving back to the society and also saying thanks to God, Ghana Music.com and other media houses for also pushing me in the media”, Rap Sofo said.
Frank, his manager added that Obrafour has more ‘bigger’ projects coming up.
Obrafour doing a song for Coca Cola will surely win them more consumers as he is the ‘most wanted artiste’ in the Ghanaian music industry. He recently completed his nationwide tour with TiGO.
