Radio CEOs invest into wrong hands - Odeefour

Staunch Ghanaian radio broadcaster and fashionista, Albert Johnson, known in the industry as Odeefour has expressed his dissatisfaction on the trend by which the current radio broadcasting and journalism is taking in Ghana.

According to Odeefour, the poor standard of radio as he calls it is due to the fact that wrong persons are managing and hosting radio programs of late and also NCA gives license to wrong persons.

He said people with no or little idea about media are made to be the handlers of most radio stations in Ghana, he told Seacitygh.com.

"The current state of the media landscape in Ghana is shambolic. CEOs invest into the hands of wrong persons. Most of the people managing radio stations and television stations have no or little idea and no qualifications about the work.

People don't research for good and qualified people to manage their stations. That's why most of the radio and television stations are collapsing.

Today, radio and TV stations are not attractive as it was some time ago.

Managers don't put on board good content of programs. Hosts of shows use foul and indecent words on programs like the f*words. There are no more educative programs and also less competition in radio today. CEOs bring in relatives with no qualifications into radio and journalism to manage their stations.

Why won't radio collapse? Some of the blames would be pushed to the side of the NCA for just giving out license to anyone to establish a station. Allow qualified people to work and make radio attractive."

Albert Johnson, popularly known as Odeefour in the creative arts industry was the first person to Speak Twi Language on commercial radio in Ghana (private radio).

He commenced his radio broadcasting in the year 1995 with Vibe FM 91.9. He also worked with Kesewa FM in 2006, was the marketing and events manager, before proceeding on to Melody FM as General Manager, Rock FM, all in Takoradi in the Western Region. He later joined Anigye FM as the General Manager.

In Accra, he first worked with Adinkra FM and he is currently with Atinka FM as the Entertainment show host from 2-4pm on Saturdays.

Odeefour is not only into radio but also is into fashion designing, interior decoration, customologist, event management and a professional MC.