Season 3 of the popular television show, REVEALED WITH BOLA RAY, launched Thursday night at the Mövenpick Hotel, Accra. The event attracted leading figures of notable media and luxury industry brands for a night full of glitz.
Hosted by Laillah-Crystal Banda, with performances from Samini, KiDi, Sandra Hudson, Mizter Okyere, and the Asa Band, it kicked off what should be an exciting run on local and international television as the all new season goes live soon. The third season of REVEALED WITH BOLA RAY will prominently feature the team’s trip to South Africa, which was proudly sponsored by the Wines of South Africa (WOSA) organization, whose Marketing Manager for Africa, Matome Mbatha, was in Accra for the launch.
Addressing the gathering, Mbatha underscored the unique relationship that exists between Ghana and South Africa, and how the wholesale and retail Wine industry in both countries can benefit from each other using the REVEALED WITH BOLA RAY show as a vehicle for accelerated growth. He hinted that the upcoming season will speak to the amazing opportunities while highlighting South Africa’s unique positioning in the Wines industry in the world.
Host of the show Nathan Kwabena Anokye Adisi (Bola Ray) said REVEALED WITH BOLA RAY has come to fill an important gap in the luxury industry, adding that since its inception, it has grown to influence the thinking of the importance of preserving luxury as a tool for sustained brand equity. The REVEALED WITH BOLA RAY show he added, is on a path to bringing to the fore, the treasures that have long been hidden and unexplored in Ghana and beyond. The South Africa trip he said, was an eye opener for the team.
Bola Ray also took the opportunity to introduce his co-host for Season 3, Emeline Nsingi Nkosi. He also mentioned that the show will seek to help bridge the gap between the rich and the poor, one of which was a donation to a young girl who benefited from some GHs 15, 000 raised from the show’s charity initiative instituted at the end of Sesaon 1. She is to undergo surgery in days.