Music producer, Appietus
Renowned sound engineer and music producer Appietus has expressed his concerns over the rise of self-taught sound engineers in Ghana.
According to him, individuals who learn their craft through YouTube and other online platforms are jeopardizing the quality of music production in the country.
As reported by graphic.com.gh, Appietus, whose real name is Appiah Dankwah, emphasized that the Ghanaian music industry is facing a significant crisis due to the substandard work of these self-taught sound engineers.
He highlighted that the poor quality of sound production is hindering Ghana's music from gaining international recognition and urged these sound producers to seek professional training to improve their skills and contribute meaningfully to the industry.
“You have to understand sound engineering, the frequency range listeners can hear, the decibel range you can go, the dynamics, and all the technicalities. You need to understand all these things. It's only in our industry that you find people saying, ‘Oh, I learned sound engineering on YouTube,’” Appietus argued.
He emphasized that just as one cannot become a doctor by learning on YouTube, sound engineers need formal education and training to meet industry standards.
“For you to become a medical doctor or a surgeon, you cannot go and learn it on YouTube. Nobody is going to lie down and say, okay, this is my stomach, operate on me because you learned it on a social platform. But in Ghana, we have people saying, ‘Oh, I learned it on YouTube, so I know.’ Come on, please. These internet communities cannot teach you the real thing,” he disclosed.
Appietus highlighted that the poor quality of sound production is hindering Ghana's music from gaining international recognition and urged these sound producers to seek professional training to improve their skills and contribute meaningfully to the industry.
He warned that the global market demands high-quality production, and anything less will be rejected.
“Works from these amateurs are a contributory factor to why most of our songs are not breaking the global market. The international marketplace knows good quality, so if it's low, they will not accept it. There’s something called industry standard in sound; if you do not have it, come on, they will just throw your music away.”
Appietus called on self-taught sound engineers to elevate their craft and strive for excellence to help Ghana's music industry thrive on the global stage.
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