Smirnoff Ice, a product of Guinness Ghana Breweries Ltd; Ghana’s only total beverage company and a subsidiary of Diageo PLC is the initiator of Smirnoff Ice Double Side Campaign will be bringing the Jungle to the Iroko Beach dubbed, 'Jungle Rave' at Krokrobite in Accra on October 4.
With the exciting and unique packed party, 'Jungle Rave' is in line with the brand’s purpose of making good times better for its consumers at the Iroko Beach to double up in the Krokrobite jungle.
Billed to perform in the Jungle are two of Ghana’s fast-risen performers, 'Tonga man', Joey B and 'Natural Girl', MzVee with Africa's Best Turntablist, DJ Black to provide complete the uniqueness of the party with entertainment for loyal customers.
Elaborating on 'Jungle Rave', Head Of Innovations and Marketing Manager Spirits, Mrs Solange Kuimo said, “Smirnoff is a brand passionate about exciting its consumers in a unique way by making good times better for them. Jungle Rave is the biggest party at the beach yet to be experienced in Ghana, and it’s in line with what the brand calls the double side campaign."
Adding that they will create a jungle at the beach to inspire a double side atmosphere, “we are bringing the jungle to the beach, and this has never been done before in Ghana. The Double Side Campaign truly captures the essence of fun and Jungle Rave will encourage a connection between consumers, and their other side come Saturday, October 4."
'Jungle Rave' will feature exciting games and interactive activities such as limbo, Double Side Maze, Ice Dip, Double Dice Board Game, and Crown Mine where participants will dig up and search for Smirnoff crowns to win special prizes.
Consumers can gain entry to the 'Jungle Rave' party by purchasing 4 Smirnoff Ice Double Black or Smirnoff Ice Red from selected outlets including Shoprite and Game (Accra Mall) which will qualify them for tokens that will admit them to this exciting event.
There will be free transportation at the Accra Mall at noon to convey persons to the venue.
The Smirnoff Double Side campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It is an integration of fun activities on social media and on-ground activations that provides the platform to socialize and relieve stress in responsible and exciting ways.
Smirnoff Double Side campaign creates the platform for the young adult to show the other side of their character not known to their peers to give them a feel of their unusual self.
This event will be for persons above the age of 18 Only, and consumers are advised to drink responsibly.
