Guinness Ghana Breweries Ltd, Ghana’s only total beverage company and a subsidiary of Diageo, through one of its iconic brands Smirnoff, has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall.
The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It is an integration of fun activities on social media and on-ground activations that will provide the platform to socialize and relieve stress in responsible and exciting ways.
Commenting on the initiative, Solange Kuimo, Marketing Manager, Spirits and Head of innovations said “We are committed to creating interesting and exciting nightlife experiences for our consumers. We have, therefore, created this campaign to enable young adults enjoy the other side of life out of their normal routine.
“Through this campaign, we will create the platform for the young adult to show the other side of their character not privy to their peers to give them a feel of their unusual self,” Mrs Kuimo added.
Smirnoff Ice Double Black is a perfectly blended Smirnoff Vodka mixed drink; triple filtered with a taste of lemon.
It can be purchased in various drinking bars and shops across the country at a price of GHS2.3 but can only be enjoyed responsibly by persons of 18 years and above.
Smirnoff Ice double black should be enjoyed ice cold from the bottle.
Some photos from the launch below:
