Student picks Shatta Wale’s unique branding style as thesis topic

A student and a fan of Shatta Wale has indicated her readiness to study the branding style of the Dancehall King as part of her research in school.

The female fan who goes by the name, Lydia Takyi said the success of the Dancehall artiste ought to be studied as he makes use of unorthodox means in selling his brand.

“I am proud of your re-branding. Thinking of doing research on you. ‘Re-branding in Entertainment Industry in Ghana: The case of Shatta Wale…” she posted on the Facebook page of the Dancehall Artiste.

Charles Nii Armah Mensah, real name of Shatta Wale, honoured an invitation by the President, Nana Addo Dankwa Akufo-Addo, to visit him at the Flagstaff House.

The President posted on his social media account: “The “Dancehall King”, Shatta Wale, was at the Presidency this afternoon to pay me a visit, after I extended an invitation to him, on his birthday….”

The visit got people talking as some never believed Shatta Wale will make a step towards it.

Charles Nodier, another solid fan urged fellow musicians to learn and be motivated by Shatta’s respective gesture if they want to reach the peak in the entertainment industry.

“This should motivate other musicians to learn to be determined and positive in life. #Nodullthings. #SMforever…” he posted on FB.