Kwame Baah
Mr. Kwame Baah, a renowned music entrepreneur, has advocated for the inclusion of the Female Artiste of the Year category in the annual Telecel Ghana Music Awards (TGMA).
According to Mr. Baah, who is the Chief Executive Officer of Yve Digital, offering women a separate Artiste of the Year category in the awards scheme will promote healthy competition while encouraging more female artists to pursue music.
He argued that giving female artists more space on the award platforms will make them feel appreciated, considering the effort they put into their works.
"I have worked with lots of female artists in the country, and some of them feel sidelined when it comes to TGMA. It is about time we appreciate their work, considering the effort they put in and sometimes even more than their male counterparts," he said.
In a male-dominated Ghanaian music space, Mr. Baah believes women are in a disadvantageous position when it comes to doing music, so creating this category will further empower them to go the extra mile.
"We have a lot of talented female musicians out there. But due to their physiological makeup, they go through a lot to be able to get to the top of Ghanaian music, and I feel their efforts have to be appreciated," he said.
Despite two female artists winning the main Artiste of the Year award (Ebony and Diana Hamilton), the astute music entrepreneur urged the TGMA Academy to consider this request to create a special Female Artiste of the Year category in the next edition.
