The Ghana music industry has 100 problems and we all know it. Part of it has been blamed on MUSIGA, the music body that is supposed to put structures in place for the musicians.
Kiki Banson was on Viasat 1’s “Boys Boys” TV show and he spoke about everything that is wrong with the Ghana music industry. He said;
"Sarkodie, I think he is on a mission to reach greater heights, the goals he sets for himself are very big. Sark is a cut-across artist; he has been able to cut across the various demographics. He is still relevant, very consistent, and absolutely creative, indeed, he is just one of a kind.”
He added that Sarkodie would have been much bigger by now if the various structures within the Ghanaian music industry were working, and that the marketing structures are just not there. He also added that MUSIGA’s President, Bice Osei Kuffour particularly has to kick some people out of MUSIGA and employ people with the know-how to manage the affairs at MUSIGA.
When asked about his view with respect to the Ghanaian music industry, he said,
“It is in shambles, there is nothing happening now, there is no direction, there is no structure, our guys are now more creative but they can’t earn from their creative works.”
Kiki Benson on how radio stations can change the Ghanaian music scene disclosed;
“Kwesi Twum of Multimedia and Kwame Despite… these two individuals can even affect our Ghanaian musicians in a positive way. Both can reach an agreement that we are selecting these three musicians, and on our various radio and TV stations, we are going to promote their works massively by more or less playing 90% of their songs, we are reducing playing of foreign songs on our various stations. Just look at the way Nigerian radio and TV stations have done it for P Square, D Banj, Femi Kuti, 2Face”.
He added that Sarkodie and the others can play like 2-3 shows for them for free; both would even make more money just in 18 months than the selling of air time.
He advised Ghanaian musicians to learn to be disciplined, educate themselves with respect to how they can make more money and plan as well.
