Understand the essence of music videos - Justice Kloutse

One of Ghana's rising video director and colorist, Justice Kloutse of HDMedia Ghana has added his voice to calls by industry players that Ghanaian musicians need to take music videos more seriously.

In an interview with Jonilar, the director who recently directed 'Tasi' music video for 2014 MTN Hitmaker Winner - Torgbe featuring Edem and Teephlow “Most Ghanaian musicians don't know the importance of music videos and need to be educated properly on the benefits it comes with".

He also added that majority just want a duplication of what they see on TV and the internet without considering the messages in their songs and the desire to bring out something new for people to appreciate.

Justice Kloutse who is currently working on a couple of music videos for both rising and mainstream acts urged musicians and management teams to try and invest in music videos because they sell brands faster than audios in most case.