Shortly after its launch on the Ghanaian market, the new Vaseline Intensive Care range of lotions and creams has already become popular amongst many Ghanaian Women. Those already acquainted with Vaseline in its petroleum jelly format have tried and accepted the new creams and lotions range which comes in three different variants, Aloe Soothe, Cocoa Glow and Dry Skin Repair.
Renowned beauty expert and owner of 2nd Image Beauty College, Nikki Boa-Amponsem, explains that the reason for the rush for the new Vaseline range is because of its unique healing formula. She acknowledged that the Ghanaian weather made it imperative for women to use products that deliver superior moisturisation with long lasting results.
Ruth Owusu Sekyere, a retail shop attendant at the Accra mall, said the reason she opted to use the Dry Skin Repair cream is because she has extremely dry skin and had heard about how the new Vaseline lotions and creams help restore dry skin by drawing in and locking moisture into the skin. “I decided to give it a try and since then my skin feels moisturized throughout the day.
On her part, Vasitha Kakraba a level 200 student of the University of Ghana who grew up using Vaseline Petroleum Jelly, heard about the new Vaseline range and decided to try the Cocoa Glow lotion for the promise of radiant and glowing skin. In line with her expectations; Vaseline Cocoa Glow left a lasting fragrance after two weeks, her skin has become radiant as well.
At a corner store in Dzorwulu, store-owner Alice said she had run out of her first batch of stocks in less than a week and had already placed her top up orders; this time around however she is placing three times her initial order as there is a high demand for the newly launched Vaseline range. “The women like the new Vaseline creams and lotions paa”, they trust it because of the petroleum jelly inside” Auntie Alice added.
In the short period since its introduction onto the Ghanaian market, the new Vaseline range has made impressive strides amongst Ghanaian women on the lookout for skincare ranges that deliver real results.
Whilst most daily body lotions out there provide short term moisturisation and relief to dry itchy skin, the results are often superficial and may be masking the underlying problem that the skin is not functioning properly, Vaseline has been clinically proven to deeply moisturize and restore dry skin by pulling and locking moisture into all layers of the skin with the help of the specially designed blend of glycerin and microdroplets of Petroleum Jelly.
