The dancehall music genre is fast growing among the Ghanaian music lover and the youth. Day in day out many artistes come into the music industry trading in the dancehall circle.
How different is this genre of music from the rest, we caught up with Vybrant Faya who is the country’s most sort after dancehall artiste applying his trade in that genre.
The SMF signee explained that his team appreciates the fact that young talents are now taking the genre very serious and pushing it to the top.
“The genre is different because it is reality, dancehall is life and culture. In dancehall you can’t talk about things you don’t either have or cannot do simply put anything you say in dancehall you have to be able to defend it”.
“I mean everyone can see that we are in a dancehall era from the western world to the African continent everyone is jamming to the tunes of dancehall but it is up to us as Dancehall artistes in Africa to package our work and make sure it is standard and by standard I mean the Jamaican standard.”
In talking the standard he has set for the genre in Ghana, Vybrant Faya said “I stand tall among all of them because my songs have crossed boarders and reached the Jamaica market. I have promoters from Jamaica such as Jahvis CrushRoad 876, and DJ Treasure from Spanish town using the song as an official Dancehall song in Jamaica.”
Dancehall is about style, delivery; language cum diction, composition and attitude. All these attributes come to me very easy and my song ‘Mampi’ stands out.
Vybrant Faya opined that this is not to say competition is not good, on a more serious note I encourage my fellow artistes to do more for the genre to gain weight in the industry but with that said they all know that I stand tall among them in terms of label and everything.
He responded to those who have been asking about the video for the single ‘Mampi’ by mentioning that the video for that song will be released October and when it is out people, fans and the general public will understand the rationale behind the long wait.
The label business Manager George Wiredu Duah also added his voice by noting that the label Shatta Movement family is very sorry for the delay of the video but the video has to set the required standard.
Mr. George also maintained that to the fans calling for when Vybrant Faya will be exposed, the label can assure you that there are enough plans in the pipe line for the artiste to get interactive with his fans.
