Gospel artiste, Ohemaa Mercy
Renowned Ghanaian gospel artiste Ohemaa Mercy has shared her insights on significant changes in the gospel music industry.
She mentioned that unlike in the past, artistes now have to wait to receive earnings from their music projects.
In an interview with Bernice Owusuwaa on GhanaWeb TV’s Talkertainment, she highlighted the shift from physical CD sales to digital and social media platforms.
"At first, you could get your money straight away by going to the distributors, and it would give you a huge sum of money," she explained.
With the rise of digital and streaming platforms, the process has changed. Artistes now have to wait for their earnings to accumulate in digital accounts before accessing them.
"Now, it goes into your account, so you have to wait for it to mature before you can get it," she noted.
Despite the challenges, Ohemaa Mercy remains optimistic about the opportunities that digital platforms offer for reaching a global audience.
Her remarks come amid discussions on the comparisons between physical and digital sales of music projects by artistes.
In June 2024, fellow gospel singer Phillipa Baafi called for the reintroduction of CDs and pen drives, arguing that many Ghanaians are not tech-savvy and streaming services do not provide sufficient revenue. Other artistes, however, have expressed a preference for online distribution methods.
Born Mercy Twum-Ampofo, Ohemaa Mercy grew up in Koforidua and holds a Teachers Certificate 'A'.
She debuted in 2004 with the album "Adamfo Papa," gaining widespread recognition. Her music aims to inspire and support the needy. Her second album, "Edin Jesus" (2007), was a best-seller and won multiple awards.
Ohemaa Mercy has released several successful albums and performed with international artists. Her notable singles include "Aseda" and "We Praise Your Name."
Married to Isaac Twum-Ampofo, they have three sons.
See the full interview here
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