We’re not promoting street hawking by selling bread – Da Hammer

Hawking is very common to see in Ghana, particularly on the streets of Accra where people with various goods, line up in a peculiar fashion, selling their wares for drivers, passengers and pedestrians to purchase. Though it is an issue of concern to government and citizens, hawkers could ‘care less’ once they are earning money.

You can cancel a few things off your shopping list while commuting from one ‘Troski' [public transport] to another or your personal car, perhaps get a chilled bottle of soda from these hawkers to cool you off.

Legendary Ghanaian music producer, Osei Owusu Amankwaah, who has in recent times collaborated with A1 Bakery CEO in the bread business, however, believes his vendors are only on the streets for a short period.

Da Hammer is confident that vendors of his product; A1 Bread will soon be provided with alternative means of selling to ensure they don’t add to the menace of hawking.

CEO of The Last Two Music Group, Speaking in an exclusive interview with GhanaWeb said “A1 bread has an end time agenda, the end game is to get the sellers off the street, and our aim is not to let them dwell on the street when you are with us (A1 Bread bakery) but we have programs that get will the hawkers off the street eventually”.

Da Hammer who is the Vice President of A1 bakery revealed that the street vendors earn more than 100 cedis per day, a trade which makes it easier for one to get his own car through hard work.

“At the end of every sales, they earn more than 100 cedis profit and eventually you can get your own vehicle and you don’t need to be under anyone anymore, and we give two cars to the best sales Personnel every month”, says Hammer.

A1 bread gained popularity when Ghanaian actor John Domelo used the CEO Godfred Obeng Boateng (who was selling some of the bread on the roadside) as an example of a youth who had been forced to sell bread by the streets after graduating from university, due to the lack of employment opportunities in Ghana.



Dumelo's post drew scathing criticisms from social media and the larger Ghanaian population. He was accused of trying to dampen the spirit and denigrate the efforts of a young man who has established his own business instead of joining the masses to look for non-existing jobs.



Hammer who recently joined the bread business has groomed some of the best Ghanaian Hip Hop or Hiplife artists, including Obrafour, Tinny, Kwaw Kese, Sarkodie, Ayigbe Edem, and others.