Why Olivetheboy chose Afrobeats

Ghanaian Afrobeats artiste Olivetheboy has responded to criticisms over his choice of music genre.

According to him, his choice to embrace Afrobeats is a strategic move to tap into the global music market the genre has led to his rapid rise to fame.

As reported by graphic.com.gh, Olivetheboy in an interview with Graphic Showbiz explained that aligning himself with the popular Nigerian sound allows him to reach a broader audience.

"Yes, my kind of music is Afrobeats. The reason why people are on my case is because Nigerians have actually established Afrobeats, which is what really sells now. Whenever you hear music like mine, I mean the correct Afrobeats, it comes across as Nigerian," he said.

However, Olivetheboy refuted claims that his choice compromises his Ghanaian identity, stating, "My Ghanaian identity remains intact. I proudly showcase my cultural heritage through my language, attire, and other distinctive elements that authentically reflect my upbringing and roots.

”I fell in love with Afrobeats and that is what I do. I'm not doing it to be Nigerian. I always make sure people know I'm Ghanaian. And I think the fact that I'm doing good out there and still representing my country is the only thing that's important right now," he stated.

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