Wiyaala to speak at Impact Music Conference

If you’re a young musician, you probably know how difficult it is to break into the music industry. This is why the Impact Music Conference, which is being held in Accra, Ghana, on April 26 and 27, is so important. Even better, it’s free.

The conference brings together creators, record labels, content platforms (that’s us!) and creative entrepreneurs to discuss how to make the best use of digital tools when working in the music industry.

This year, the focus will be on women who are making waves in music, although there should be lots of useful advice for all men out there too.

If you’re able to attend, get ready to see the Ghanaian Afro-pop lioness Wiyaala who manages to combine catchy tunes, socially-conscious themes, and a hefty social-media following.There’ll also be DJ Rachael, who’s part of the Santuri Safari crew and co-founder of Femme Electronic, a movement which supports female DJs and producers.

Okyeame Kwame, the self-proclaimed best rapper alive, will be speaking as well as industry experts Music In Africa editor Eddy Hatitye, ACCRA[dot]ALT and Chale Wot festival co-founder Sionne Neely plus a whole host of others.

So what’s the background? The conference is part of The International Music Council (UNESCO)and its African Music Development Programme (AMDP): ‘This major initiative aims to enhance the music sector in Africa through a series of targeted actions including professional capacity development, job creation and skills transfer in twelve countries in partnership with music festivals, universities, cultural associations.’ Sounds cool.

Last year the conference took place in Abidjan 2016 with Baloji and in 2015, in Harare with M.anifest as the guest speaker.This year is set to be bigger and better, and TRUE Africa will bringing you all the action from Facebook, Twitter and Instagram. We’re media partners after all.