D-Black
Black Avenue Muzik boss, D-Black , has stated that the Hip- Pop genre does not pay in the Ghanaian music industry.
According to him, when he started 9years ago, Hip-Pop was not commercially variable.
“You won’t play Hip- Pop on Happy FM 9years ago. So you not getting paid for shows, you don’t get endorsement deals because you are not appealing to the masses and there is no money. Nobody was buying Hip-Pop CD in 2010 or 2011. That is how I started doing Hiplife, even though I did not have firm grassroots of the local languages -Twi and Ga-. So I had to do Hiplife to be able to survive,” D-Black said on Happy FM’s ‘Ayekoo After Drive’.
He however hinted that he will be realizing his 4th album on September 17, 2019. This album has 15 songs which include, 5 Hiplife songs, 5 Hip-Pop song and 5 Afrobeat songs.
