Publicity stunts have been a core marketing maneuver for some time now and the showbiz fraternity has not been the 'exception to the rule'. Like they say, 'business is not for the Pope!'
Indeed, companies and individuals have through the practice gained an alternative to expensive digital ads and large-scale marketing campaigns.
What must one consider before pulling a stunt? How cautious should one be? How are stunts foiled?
Of course, it is no secret that the lives of some celebrities were never the same after pulling stunts. Not in the positive way; the outcome was rather destructive as their images suffered a decline.
Some celebrities have confessed to using stunts to remain relevant, stressing that they live off publicity stunts. But, is it in order to make such a revelation?
On this episode of Bloggers' Forum, host Abrantepa sits with his able panelists Arnold Asamoah-Baidoo and David Mawuli for a discussion.
A fixation will also be put on a publisher's decision to feature Shatta Wale in a textbook for class 4 pupils.
Watch the show below:
- Shatta Wale’s industry address unimpressive – Arnold Asamoah-Baidoo
- Shatta Wale’s demeanor during ‘industry address’ showed he was unserious – Nana Yaw Wiredu
- E-Weekly Wrap: Pope Skinny in trouble, Shatta Wale begs forgiveness
- Struggles in school, 3 months of depression: The story of ‘1st Sermon’ hitmaker Black Sherif
- 'Life is hard but Accra is harder' – Black Sherif
- Read all related articles
