Don Jazzy reveals his problem with Ayra Starr, other GenZ artistes

Ace music executive, Michael Collins Ajereh, popularly known as Don Jazzy, has revealed his major challenge with dealing with Gen Z artistes under his record label.

Speaking in an episode of the Who’s In The House podcast, the Mavin Records boss lamented that his major challenge with dealing with Gen Z artistes is their reluctance to promote their music passionately on their social media pages.

He explained that a lot of Gen Z artistes are adamant about not flooding their pages with their musical content because they are more concerned about the aesthetics of their social media pages.

Don Jazzy disclosed that the issue sometimes causes disagreements between him and his artistes, especially the established ones.

“I fight with my artistes all the time because of their reluctance to post their musical content on their social media pages. I’m also fighting with my niece, who is into entertainment, for the same issue.

“I don’t know who told Gen Z that it is not okay to post your work excessively on social media. They want to keep a clean page and don’t want to post or promote themselves, especially Ayra Starr, who will tell me it’s impostor syndrome,” he lamented.

The music executive urged artistes to always showcase their work online at any given opportunity.