Ghanaians are eager to watch Rihanna and Beyoncé but criticise our own - Arnold defends Efia Odo

Entertainment pundit Arnold Asamoah-Baidoo has called on Ghanaians to consistently support local talents rather than be quick to criticise them for their creative choices.

Speaking on the United Showbiz show on United Television, Arnold reacted to conversations surrounding Sarkodie’s recent music video, which featured socialite and actress Efia Odo.

According to him, many Ghanaians are often quick to judge their own people without taking time to understand the artistic direction behind certain projects.

I would rather endure dumsor than be politically tagged for speaking - Efia Odo

He argued that while Ghanaians openly celebrate international stars like Rihanna and Beyoncé, they tend to heavily criticise local personalities who express themselves in similar ways.

“Ghanaians, we are very funny. When we see the likes of Rihanna and Beyoncé, we clamour to watch, but when our very own people do it, we criticise. We need to support our own,” he said

Arnold stressed that Efia Odo’s provocative appearance in the music video was simply part of the role she was asked to portray and should not be interpreted beyond entertainment. He explained that acting and music videos often require individuals to embody certain characters to effectively tell a story.

“It’s an act, everyone who knows movies knows. A music video is like a mini movie, and that is what Efia Odo did. It doesn’t mean that is who she is. Some people also know that, but because it is Efia, they just want to criticise,” he insisted.

He further stated that Efia Odo’s presence significantly contributed to the buzz and success surrounding the video.

According to him, her influence, combined with Sarkodie’s talent, generated online conversations and helped draw attention to the project. Arnold added that not many people could have played the role as effectively as she did.

Ghanaians should consistently support their own people and talents - @ArnoldBaidoo #UnitedShowbiz pic.twitter.com/wqMuB0wQ94

— UTV Ghana (@utvghana) May 3, 2026