Why I didn't want my celebrity status attached to my business – Tiffany

Ghanaian singer and entrepreneur Tiffany has revealed that she intentionally kept her identity hidden when she started her business because she wanted customers to support the brand based on its quality rather than her celebrity status.

Speaking in a recent interview on 3Music, Tiffany explained that she has always preferred a more private approach to both her business and creative work.

“I’ve not been in the studio with anyone because it’s in my house. It’s not everybody who is welcome into my house, and I’ve heard a couple of comments about that here and there, but it’s just been me. I’m more comfortable with that,” she said.

The singer disclosed that when she ventured into business, one of her main goals was to ensure that the brand grew organically without relying on her fame.

“When I started my business, one thing I did was make sure people didn’t know it was me behind the brand. I wanted organic customers,” she stated.

According to Tiffany, many businesses experience temporary success because of the popularity of their owners, but she wanted to build something that could stand on its own.

“I believe that when you’re doing something and you use your name or the hype, everybody jumps on it and afterwards, they just forget about you. I didn’t make it in my name or about me,” she explained.

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She noted that she spent time learning the ins and outs of the business, identifying her target market, and understanding how to effectively grow the brand.

“I’ve just been building the brand, learning how to do the business well, and I had to really understand it. I had to know where my market is and then move with that,” she shared.

Tiffany further revealed that some customers are often surprised when they see her actively working at the business premises.

“Sometimes, people come to the bar and when they see me serving, they wonder if it’s really me. They sometimes tell me that I look like Tiffany, and then I just laugh,” she said.

The musician emphasised that she prefers being hands-on rather than acting like a boss who only supervises from a distance.

“I didn’t make it like I’m the madam and would be sitting down. I work with my staff, and I love doing it,” she added.

FG/BAI

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