Shatta Wale explains why he has never signed with a record label

Ghanaian dancehall musician Shatta Wale has opened up about his long-standing decision to remain an independent artiste, stating that his ability to manage every aspect of his music career makes a record label unnecessary.

Speaking during an interview, the “On God” hitmaker explained that he realised years ago that he was already performing many of the responsibilities typically handled by record labels.

According to Shatta Wale, he personally produced his beats, mixed and mastered his songs, designed promotional flyers, and uploaded his music to streaming platforms such as YouTube and Audiomack without relying on external support.

“I found out I was doing everything a record label needed. Producing my own beats, mixing them, mastering them, doing my own flyers, uploading them on YouTube myself and on other stores myself because I’m a tech person, so I learnt all those things,” he said.

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The award-winning musician noted that managing his own music distribution and promotion over the years enabled him to generate income independently and invest his earnings into other ventures.

“I saw it from like 10 years ago that I could run myself properly and make money. I’ve been able to build that, save those monies, even venture into playing games on my phone and winning bigger money with the same money. So I’ve flipped the money,” he stated.

Sharing his thoughts on record labels, Shatta Wale acknowledged that they can help elevate an artist’s career by providing financial backing and industry exposure. However, he cautioned that such support often comes at a significant cost.

He explained that while record labels can turn an artiste into a superstar, musicians should understand that labels expect substantial returns on their investment.

“The advantage is that they can push you to become a superstar, but it’s up to you to maintain it. The money they put into you, you have to put it at the back of your mind that they are going to get a lot from you,” he said.

Shatta Wale further indicated that, with his experience in the music business and ownership of his catalogue, he is now in a stronger position to negotiate with record labels on his own terms if the opportunity ever arises. He stressed that retaining control of his music and masters remains a priority in any future deal.

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