Reducing Voter Apathy in the Ghanaian Political Landscape: The social marketing perspective

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• Esther Mensah 12 months ago

  Great article. State institutions must begin to act with business ideologies should we move forward as a nation.

  Great article. State institutions must begin to act with business ideologies should we move forward as a nation.

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• KA NA WU. 12 months ago

  Intellectually appetizing!
  But when you vote for NPP, they come to steal to enrich themselves, their friends and relatives at your expense. Then you vote for NDC to try your luck. They come to do the same stealing from Ghana ...
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  Intellectually appetizing!
  But when you vote for NPP, they come to steal to enrich themselves, their friends and relatives at your expense. Then you vote for NDC to try your luck. They come to do the same stealing from Ghana.
  Will you have a reason cogent to vote the next time?
  In order words, will you open your door to known thieves?
  Until the stealing stops, and OUR resources are used to put income into the pockets of ALL Ghanaians, it will get worse.
  You blow a trumpet when your stomach is full!

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• Nomel Baah 12 months ago

  I perfectly understand your sentiment KA NA WU, and very much appreciate the fact that there are upstream behavioral changes that must take place among the political elites to steer up the desired attitudinal change we want t ...
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  I perfectly understand your sentiment KA NA WU, and very much appreciate the fact that there are upstream behavioral changes that must take place among the political elites to steer up the desired attitudinal change we want to see among the voting population. It suggests that the incidence of voter apathy is multi faceted but the import of this article is to draw the attention of appropriate stakeholders on the fact that approaching the issue of voter apathy lackadaisically like we have always done won't change the trend. Instead, employing effective strategies, like social marketing strategies outlined in this writeup will. As for the greediness of these politicians we will have to address that in another article.
  
  But thank you for your input.

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