Prof Joshua Alabi, a leading presidential aspirant in the National Democratic Congress (NDC) has identified re-branding the party to make it attractive to the Ghanaian electorate, as key to winning the next Presidential elections scheduled for 2020.
According to Prof Alabi, the re-branding of the NDC must come as part of an overall marketing strategy to position the NDC as the party of choice for the teeming Ghanaian youth who are in dire need of jobs, business opportunities and sustainable income.
As an expert in International Marketing, the former Vice-Chancellor of UPSA was of the view that the effective marketing of the NDC will naturally lead to the party's victory in 2020, saying: "In marketing, we say when the marketing man do his job well, the product sells. This means when I reposition the party with a new look, by giving Ghanaians a new message of hope, majority of the voters will vote for the NDC with an overwhelming victory in 2020".
Prof Alabi who was awarded the Chartered Institute of Marketing, Ghana (CIMG) Marketing Man of the Year in 2013, said it behooves on him, when elected as the flagbearer, to take up the responsibility of making the NDC attractive again to the teeming unemployed youth in the country. "The high standards I have set, demands that I position the NDC as the best political party in our sub-region."
"Today the unemployed Ghanaian youth are increasingly getting disappointed and the NDC must be positioned as the last hope for them."
"Most Ghanaians are looking up to us to re-position the party for victory. They expect us to embark on a strong marketing campaign which will give us an overwhelming victory in 2020" He added.
Prof Joshua Alabi was campaigning in the Afram Plains on the fourth day of his tour of the Eastern Region.
The Alabi had campaign has been to Achiase, Akim Swedru, Akim Oda, Ofoase Ayirebi, New Abirem, Atiwa, Nkawkaw, Kwahu Abetifi and Kwahu Mpraeso, before crossing over to the Afram Plains.
He had earlier toured Adeiso, Asamankese, Kade, Akwatia and Akroso to engage branch executives of the party to solicit their vote in order to become the Presidential Candidate of the NDC for the 2020 Presidential elections.
The University Professor who retired as the Vice-Chancellor of UPSA was accompanied by some leading members of the NDC including Ambassador James Victor Gbeho, Hon. Ken Dzirasah, Hon. Ernest Atuquaye Armah and Hon. Nii Amassah Namoale.