Former Minister for Trade and Industry and a Presidential candidate hopeful of the National Democratic Congress (NDC), Ekwow Spio-Garbrah has described the party’s twenty-six-year-old slogan as simply nice and catchy but lacking real meaning.
Speaking at the official launch of his flagbearership campaign in Accra, Ekwow Spio-Garbrah posited that the much acclaimed mantra ‘3y3 zu, 3y3 za’ adopted over the years by the party did not seem to make any sense since quite a number of party members could not tell the meaning.
“… I tell them that the 3y3 zu 3y3 za I don’t know what it means, when I ask them what it means, most people don’t know what it means…” he stated.
The flagbearer hopeful also noted that another slogan used by the party ‘ehey dzorbodor’ to wit, things are cool’ does not project the right plight of the members since things are not rosy in the system at the moment.
“You’re in opposition and you’re saying ‘ehey dzorbodor’, do you know what it means; and they’re saying it all over the country, meaning things are cool. In the meantime you’re hot, you’re struggling so ‘ehey dzorko’ at all, in fact ‘nnibee me ewa waa dienkye” - meaning things are really hard,” he said.
Spio-Garbrah averred that there was the need for the NDC to rebrand adding, “When I say Akufo-Addo you say one term, when I say NDC, you say we’re coming back”
Former Chief of Defence Staff, Brigadier Nunoo Mensah was present at Spio-Garbrah’s official campaign launch to support the latter.