Co-founder of TNYOU, Sena Yeboah
The Co-founder of TNYOU, Sena Yeboah, has called on women to make regular breast cancer screening a priority, stressing that early detection saves lives.
She made the call at TNYOU's 2026 breast cancer awareness event, the PinkTober Experience, held at the University of Ghana Dome on Saturday, October 31, 2026.
The event brought women, families and colleagues together for a morning of free health screenings, wellness activities and community.
Participants received free breast, pelvic and eye screenings, along with massage sessions and other health checks aimed at catching disease early and preventing avoidable deaths.
Four in ten had never been screened
Speaking at the event, Sena Yeboah said TNYOU's registration data revealed a worrying gap in screening among Ghanaian women.
"This event is to create awareness about breast cancer. There are many premature deaths from it, and the data tells us that early detection saves lives," she said.
"Over 600 people registered for this event, and 41 percent of them have never been screened before. That is almost four in every ten women, and it is very alarming. Having these women here is an opportunity for them to get screened, get detected early and potentially save their lives."
TNYOU promotes healthy living through nutrition, physical activity and stress management.
Partners in women's health
The PinkTober Experience was held with major support from Stanbic Bank Ghana, represented by its Head of Women Banking, Marian Amartey, who also addressed participants.
The bank's Obaa Sima programme is a women-focused banking proposition that widens access to finance and business support for women, especially those in the informal sector.
Through its incubator, women also receive training in financial literacy, bookkeeping and financial management. Stanbic's support for PinkTober reflects a commitment to women that goes beyond their businesses to their health and wellbeing.
TNYOU is also grateful to its medical partners, Ghana-Canada Medical Centre, the Ayawaso West Municipal Health Directorate, Altmed Clinic and PharmaBay, whose teams and support made the free screenings and health checks possible.
A survivor's story
One of the most moving moments of the morning came from breast cancer survivor Joyce, who shared her journey through stage three breast cancer. She did not act early, she said, and by the time she was diagnosed the cancer had spread. Although the change in her breast was not painful, she eventually lost the entire breast after the skin began to change.
"I was supposed to receive 25 sessions of radiation. But before the 19th session, I started experiencing headaches. I thought it was just the stress of the treatments. I couldn't sleep at night, so I put it down to that," she said.
When the radiation machine broke down at her 19th session, she went for a review with her doctors, and that is when brain cancer was discovered.
"I thought I had finished breast cancer treatment, but we had to deal with this, and we are dealing with this for the rest of my life," she said.
Four years after her breast cancer diagnosis, Joyce remains on treatment for brain cancer, and her story left participants with a powerful reminder of why screening early matters.
Fun, bonding and a place for the children
Beyond the screenings and health talks, the morning was full of energy. Participants took part in team bonding activities that got colleagues, friends and families laughing, moving and connecting.
The children were not left out. The Babynest ran a Kids Corner where the little ones enjoyed painting, colouring and other activities of their own. TNYOU believes children should be part of events like this from an early age, so they grow up understanding the importance of early detection, caring for their health and speaking up. The aim is to reach not only the older generation but also to build these habits in the next generation too.
Participants also went home with gifts and giveaways distributed throughout the event.
A call to continue
Sarah Darko, a member of the TNYOU organising team, praised the initiative and called for it to continue.
"It's been a great experience organising PinkTober. Having a survivor narrate her experience was a whole lot of learning. I encourage this to continue, because TNYOU is doing a lot," she said.
The PinkTober Experience was a morning of awareness, wellness and community, and a strong reminder that early detection saves lives.
TNYOU looks forward to welcoming even more women, families, partners and organisations to the next edition. Until then, women are encouraged to check their breasts regularly, go for routine screenings and share the message with the women in their lives.
Meanwhile, TNYOU (The New You) is a Ghana-based corporate and community wellness organisation that promotes healthy living through nutrition, physical activity and stress management.
Over more than a decade, TNYOU has impacted over 10,000 individuals across more than 20 countries through its corporate wellness programmes, community initiatives and flagship campaigns such as Pinktober.
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