Areeba launches campaign to motivate Black Stars

Accra, May 8, GNA - Scancom Ghana Limited, operators of Areeba in collaboration with Evolve Limited, has developed a campaign song, which seek to motivate the Black Stars to perform creditably in the FIFA World Cup 2006 in Germany.

The campaign, on the theme: "Put your heart in it", comes in the form of television and radio commercials and would also be advertised in the newspapers.

Billboards showcasing some of the prominent players of the Black Stars would also be mounted in some vantage points in the country to whip up enthusiasm in the team as well as supporters.

Mr Derek Hammond, Managing Director of Evolve Limited, who announced this in Accra on Monday, said some of the lyrics in the song were: "We will make Ghana proud", "Go to the limit" and "We will share in the joy".

In the campaign song, the players promised to make Ghana proud by dying a little for her.

Mr Hammond urged all Ghanaians to contribute their quota to make the Black Stars World Cup campaign a success. The World Cup begins on June 9 and ends on July 9.