Hearts embark on new brand identity campaign

Accra Hearts of Oak Sporting Club Limited has unveiled its new brand identity, which includes a primary and secondary club badges as well as several versions of a wordmark, which pays homage to the ''Phobia'' nickname.

The new badge is an evolution of the existing mark paying attention to the sacred element of the club's history including the Oak Tree, the rainbow colours and founding year of the club.

The secondary badges, add the phrase ''Virtutem Praestate'' for select corporate purposes.

According to Mr. Mark Noonan, the Chief Executive Officer of the Club, these changes culminate in an effort to preserve the brand and propel to greater heights.

''Hearts of Oak is an iconic brand in African football and we look to great care to preserve that heritage in the new marks,'' Noonan said in a Club statement.

He added, ''That said, in order to thrive in this new digital era, we needed an identity that was cleaner, more dynamic and a symbol of the Club's future ambitions.''

According to Fred Popp, Chief Executive Officer of UK based team up, designers of the new badge the pays respect to the past with an eye for the future.

''We commend the club for driving us to achieve a rare case of simplicity, boldness and directness and not often seen in African football clubs that would help expand the possibilities of how and where Hearts of Oak is presented.''

Hearts, as part of its activities, to commemorates its 107 birthday which falls on Sunday, will unveil various sponsorship packages acquired, name their new technical head and also play Ashanti-Gold in a friendly.