Bloggers Association President Attractive Mustapha Urges Gender-Sensitive Reporting at DW Akademie Training

President Attractive Mustapha Urges Bloggers to Embrace Gender-Sensitive Reporting at DW Akademie Training

President of the Bloggers Association of Ghana, Andre Mustapha Nii Okai Inusah, popularly known as Attractive Mustapha, has urged bloggers and digital content creators to embrace gender-sensitive reporting and uphold professional and ethical standards in their work.

He made the call after participating in a five-day Gender-Sensitive Reporting Training organised by DW Akademie from September 7 to 11, 2026, as part of the European Union-funded African Media Integrity and Resilience (AMIR) Programme – Ghana.

Mr Nii Okai Inusah said the growing influence of blogs, social media and other digital platforms made it important for content creators to be more conscious of how they report issues involving women, children and other vulnerable or marginalised groups.

He noted that bloggers and digital content creators had become important players in shaping public conversations, particularly among young people who increasingly rely on online platforms for news, information and commentary.

According to him, the principles of gender-sensitive reporting should therefore extend beyond traditional newsrooms to blogs, social media platforms and other forms of digital content.

“Bloggers and digital content creators have a responsibility to be conscious of the impact of the stories we publish. The language we use, the sources we select and the images we share can either promote responsible public discourse or reinforce harmful stereotypes,” Mr Inusah said.

He said applying gender-sensitive principles to digital journalism could help reduce harmful stereotypes, promote balanced representation and encourage more constructive public discourse.

Mr Nii Okai Inusah further encouraged bloggers to exercise greater care in selecting sources, language and images, particularly when reporting on sensitive issues involving women, children and other vulnerable groups.

He said digital platforms had the power to amplify voices that might otherwise receive little attention, but cautioned that they could also reinforce stereotypes and misinformation when content creators failed to apply professional and ethical standards.

The training brought together journalists, broadcasters and digital content creators from leading media organisations across the country, including the Daily Graphic, Ghana News Agency, ModernGhana, TV3/Media General, Ghana Broadcasting Corporation, GTV, Attractive Media and the Bloggers Association of Ghana.

Senior Consultant at DW Akademie and trainer, Sheila Mysorekar, said gender-sensitive reporting should be regarded as an essential component of good journalism rather than a specialised area of reporting.

“Gender-sensitive reporting means, first and foremost, good reporting. It is basically putting on a gender lens to any kind of reporting to make it better and more inclusive,” she said.

The training covered gender-sensitive language, diversity in sourcing, responsible selection of images, inclusive storytelling and solution-oriented reporting.

Mr Nii Okai Inusah said the knowledge acquired from the training would benefit not only participants but also the wider Ghanaian media industry and society.

He urged bloggers and journalists to use their platforms responsibly and help create a media environment that is fair, accurate, inclusive and reflective of the experiences of all sections of society.