Decentralising Ghana’s entertainment Industry through talent shows starting from rural areas

The entertainment industry in Ghana has often been centralised, with many major events taking place in Accra, leaving out talents from rural areas. It’s time for this to change, and decentralisation is crucial. Starting with talent reality shows focused on kids from rural areas could spark this much-needed shift. A perfect example of this movement is The Rising Stars, a competition launched in the Amenfi West Municipal, which has shown remarkable potential in unearthing raw, often overlooked talent.

Gone are the days when talent reality shows featured only the most refined and well-connected contestants from the city, broadcasted on big and popular TV stations. Now, The Rising Stars sets the pace for what decentralisation can truly achieve. It began with talents from the Amenfi West Municipal, relying only on Facebook for its streams. But as interest and participation grew, the show expanded to larger audiences. Today, it is not only streamed live on Facebook and YouTube via Asankranman TV, but also telecasted live on Agyenkwa TV on Multi and digital TV platforms. This shift is not just in broadcasting; it represents a growing commitment to ensuring that talented kids, regardless of their location, have a platform.

By decentralising the industry, we ensure that rural communities, which are rich in untapped talent, are not left behind. Shows like The Rising Stars demonstrate that rural talents, when given the opportunity and exposure, can compete on any stage. It’s time for the entertainment industry to embrace this broader vision—one where talent isn’t confined by geography.

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