QNET, a global lifestyle and wellness-focused direct selling company, has officially unveiled renowned media personality Nathan Kwabena Anokye Adisi, popularly known as Bola Ray, as its Agent and Spokesperson in Ghana.
The announcement was made on Thursday, October 9, 2025, at a ceremony in Accra, attended by Biram Fall, QNET’s Regional General Manager for Sub-Saharan Africa. The appointment, according to the company, marks a significant step in its efforts to combat brand misuse, fraud, and public misconceptions surrounding its operations in Ghana.
Speaking at the event, Biram Fall emphasized QNET’s commitment to ethical business practices and transparency. He described the partnership with Bola Ray as a strategic move to restore public confidence and promote responsible entrepreneurship in Ghana.
“Today, we take a major step by welcoming Kwabena Adisi, more popularly known as Bola Ray, as QNET’s official spokesperson in Ghana. Bola Ray’s integrity, influence, and leadership in the community make him an ideal ambassador to champion our mission of empowering legitimate entrepreneurs and supporting community development,” he said.
Fall also revealed that QNET has entered into a strategic partnership with the Economic and Organised Crime Office (EOCO) to curb fraudulent activities carried out under the company’s name.
In his acceptance speech, Bola Ray expressed his excitement and sense of responsibility, describing the appointment as both a professional milestone and a commitment to serve a credible global brand.
He strongly condemned individuals and groups who have defrauded unsuspecting people using QNET’s name, stressing that the company operates with full transparency and legality.
“QNET is neither a travel agency, nor does it offer scholarships or operate as a Ponzi or investment scheme. These criminals exploit our reputable brand to defraud innocent individuals,” Bola Ray declared.
He further announced that QNET had opened a Compliance Office at East Legon in Accra, which will serve as a central point for reporting fraudulent activities and ensuring ethical business conduct.
“For many years, people misused the brand because there was no physical presence here in Ghana. That ceases from today, because we are going after the criminals. If a brand were truly involved in fraud and scam, it would not be bold enough to open a physical office here in Ghana. That should tell you it’s a true brand,” he emphasised.
Bola Ray also highlighted QNET’s goal of empowering young entrepreneurs and contributing to Ghana’s economic growth. He pledged to use his extensive media influence to educate the public on the principles of direct selling and to promote ethical business practices.
“We are committed to building a future where direct selling is respected and ethical. My friends in the media, it is essential that we help the public verify claims before associating them with our name,” he urged.
He reaffirmed QNET’s readiness to strengthen its “QNET Against Scams” campaign, which seeks to raise awareness about fraudulent schemes and promote legitimate direct selling as a source of livelihood.
The unveiling of Bola Ray as QNET’s official spokesperson and the company’s collaboration with EOCO mark a new chapter in QNET’s operations in Ghana.
Through transparency, accountability, and community engagement, QNET says it aims to rebuild public trust and affirm its reputation as a responsible global brand committed to ethical entrepreneurship and social impact.
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