Dr. Bawumia Makes History with Launch of Ghana’s First Music Streaming App for Local Artists

Vice President Dr. Mahamudu Bawumia has made history by launching Ghana Music Xperience (GMX), the nation’s first streaming platform dedicated to Ghanaian music.

Unveiled in Accra on October 30, 2024, GMX aims to transform Ghana’s music industry, offering local artists a digital stage for global recognition while preserving the country’s musical heritage.

with the unveiling of Ghana Music Xperience (GMX), a breakthrough streaming service dedicated solely to Ghanaian music Ghana’s music scene is set to enter a transformative phase.

GMX aims to be the go-to platform for fans of Ghana’s rich musical heritage, bridging the gap between traditional rhythms and modern beats for both local and global audiences.

With a vast collection that spans traditional folk songs, hiplife, Afrobeats, and dancehall, GMX presents a single, immersive digital space for discovering Ghanaian music. The platform’s inauguration, attended by Vice President Dr. Mahamudu Bawumia and the Minister of Tourism, Arts and Culture, Andrew Egyapa Mercer, marked a historic moment as leaders celebrated GMX's potential to both elevate Ghana’s music industry and preserve its cultural identity.

Vice President Bawumia spoke on the importance of such a platform, not only for amplifying Ghana’s music but for creating economic opportunities for artists. “Through GMX, we’re not only showcasing our culture but securing a legacy. This platform offers a pathway for our artists to gain well-deserved recognition and reward on an international stage,” Dr. Bawumia stated. “In an era where digitalization drives economies, GMX stands as a cornerstone for the Ghanaian music industry to thrive in the digital age.”

Echoing this sentiment, Andrew Egyapa Mercer highlighted GMX’s potential to showcase Ghana’s cultural essence to the world. “Music is the pulse of Ghana, a medium through which we convey our heritage, resilience, and unity,” Mercer said. “With GMX, we’re not only enhancing our creative arts sector but inviting the world to experience Ghana’s cultural richness. This platform aligns seamlessly with our goals to boost the arts sector and engage global audiences.”

Revolutionizing the Music Experience

GMX offers its users an array of innovative features designed to enrich the music experience. With early access to new releases, behind-the-scenes videos, artist interviews, and historical Ghanaian content, the platform provides a unique look into the nation’s musical evolution. An AI-driven recommendation system tailors music suggestions to users’ tastes, while social media integration allows fans to connect and share playlists with ease.

Ato Tandoh, CEO of GMX, shared his vision for the platform, emphasizing its role in deepening people’s engagement with Ghanaian music. “Today is a milestone for Ghanaian music. GMX is not just about streaming; it’s about creating a deeper connection between fans and the music they love,” Tandoh said. “We’re excited to bring exclusive content, support emerging artists, and celebrate Ghana’s rich musical heritage. GMX will be a dynamic space for music lovers to discover, share, and be inspired by the sounds of Ghana.”

Catalyst for Cultural and Economic Growth

In partnership with the Ministry of Tourism, Arts, and Culture, GMX has established strategic collaborations to ensure artist rights are safeguarded and to combat piracy. With options for both free and premium subscriptions, GMX allows premium members to enjoy an enhanced experience with ad-free listening, offline downloads, and high-quality audio and video.

As GMX opens new avenues for Ghanaian music to reach global listeners, it promises to be more than a streaming service—it’s a celebration of Ghana’s vibrant cultural identity and an emblem of its digital future. Now available on both iOS and Android, GMX is ready to reshape how fans connect with Ghanaian music worldwide.