Christiana Awuni: We ran our campaign for Ghana, not for our own convenience.

Actors from Kumawood movies have given their reasons for backing president-elect John Mahama in the recently held elections. According to Big Akwess, Christiana Awuni, and Okomfo Kolege, their campaign against the Akufo-Addo administration was sparked by their unfulfilled promises to offer lasting remedies to the problems facing the film industry. They revealed these details when they appeared on Daybreak Hitz on Friday, December 13, 2024. "People believe that we came out in favor of the NDC for personal benefit, but this is untrue. She said to Doreen Avio, "We did this for Ghana." Big Akwess supported the actress Christiana Awuni's claim that she was supposed to wear a National Democratic Congress (NDC) print to celebrate John Mahama's election.

Christiana Awuni explained that the creative arts industry is not just the entertainment industry and that she spoke out to advocate for better standards.She explained that they started a campaign to promote better governance for Ghana and the nation's youth employed in the creative sectors in an effort to lessen the misery that currently exists.Big Akwess, an actor, contributed to the conversation by recounting a meeting in August 2015 where President Nana Akufo-Addo promised to address the issues plaguing the Kumawood company. The creation of a film town, legislation to curb the over-promotion of foreign telenovelas over local talent, and the need for a film sector that requires a theater were the three requests that Big Akwess stated the NPP government had failed to meet.

"He has frustrated us," he remarked fiercely. He never followed through on what he said. The actor went on to say that they told John Mahama about these problems and got his approval for future developments. Actor Okomfo Kolege spoke to the discussion by expressing optimism that the business will continue to flourish for the good of the nation. He clarified that Mr. Mahama started attending to the demands of the creative sector, but he was unable to do more because his mandate had ended. The actor said, "I hope Mahama will keep up the good work he was doing for the creative arts industry so we can grow as we should."