Arash Motors Showcases Ghanaian Culture in TVS ‘Africa on Apache’ Ride

Accra, Ghana – Arash Motors proudly hosted the Ghana chapter of the Africa On Apache campaign from May 8–10, 2025 — a dynamic three-day cultural and motorbiking expedition that placed Ghana as the seventh stop in a continent-wide journey. The event was led by Mr. Dharamveer Singh Shekhawat, Director and CEO of Arash Motors, in partnership with TVS Motor Company.

Renowned Indian motorcycle influencer Sundeep “Sunny” Gajjar — also known as The Motographer — and Mr. Saravanan, Regional Marketing Manager, TVS Motor Company, joined the event riding TVS Apache motorcycles, symbolizing unity, adventure, and cross-cultural exchange.



The journey began at Arash Motors’ headquarters in Kokomlemle, Accra, with a traditional Ghanaian welcome, a showroom tour, and a branded photoshoot. These opening moments underscored Arash Motors’ dedication to promoting cultural exchange and community engagement through motorcycling. Popular local stunt rider M. Meek Mill added excitement by joining the expedition.



The ride proceeded to Cape Coast, where the team explored historical landmarks, including the Cape Coast Castle, with arrangements facilitated by the Ghana Tourism Authority. This segment paid tribute to Ghana’s rich history while introducing global visitors to its cultural depth.



The expedition culminated in the scenic Aburi Hills, with visits to the Aburi Botanical Gardens, the Wood Carving Village, and the historic Tetteh Quarshie Cocoa Farm. The adventure concluded with a farewell celebration at Hilburi and a closing reception at Arash Motors’ Ashaiman branch, capping off an unforgettable cultural and biking experience.



“Africa On Apache is more than a ride — it’s a cultural movement. We are proud to have showcased Ghana’s beauty, spirit, and history to the world, we are great full to Ghana tourism authority for theregenerous support and collaboration,” said Mr. Dharamveer Singh Shekhawat.

Follow the Ride:

Join the journey across Africa as Africa On Apache continues to unite nations and cultures through the power of two wheels.



#AfricaOnApache #ArashMotors #TVSApache #RideWithPurpose



a. Follow the Ride:


@ArashMotorsGH | #AfricaOnApache | #GhanaBikeLife | #TheMotographer [a] @TVSGHANA #tvsghana #tvsmotorcompany #tvsapache #AfricaOnApache #xBhp

For media inquiries, contact daria@hookenterprises.com

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About Arash Motor Limited

Arash Motor Ltd is the authorised distribution partner of TVS Motor Company in Ghana for their range of two-wheelers, three-wheelers, and spare parts.



Arash Motor, a company incorporated under the Companies Act, has its registered office at 65, Olympic Street, Kokomlemle, Accra. Arash Motors currently operates through 4 showrooms and 4 workshops in Accra, Kumasi, and Tamale. In addition, we have authorised dealer representatives across Ghana. We at Arash Motors ensure to offer our customers a unique buying experience and are committed to providing high-quality after-sales service.

About TVS

TVS Motor Company is a reputed two- and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities in India and Indonesia. Rooted in its 100-year legacy of Trust, Value, Passion for customers, and Exactness.

About Motographer

Sundeep “Sunny” Gajjar is an Indian photographer, motorcyclist, and CEO of xBhp, India’s leading motorcycling community. Blending his passion for motorcycles and photography, he has traveled across 60+ countries, riding 150+ motorcycles and 30+ supercars. Known for his stunning visual storytelling, MotoGrapher continues to inspire riders and creatives worldwide through his adventures and content.



Regards,

Dharamveer Singh Shekhawat


For media inquiries, contact daria@hookenterprises.com