Apprise Music, a leading music distribution company based in Ghana with global connections, has announced a strategic partnership with RoEx, creators of the innovative AI-powered mixing and mastering tool, Automix.
The collaboration aims to revolutionize the music production process for artists by merging RoEx's advanced audio technologies with Apprise Music's extensive distribution network, providing artists with unprecedented access to professional-grade mixing and mastering services alongside global distribution opportunities.
About the Partnership:
Access to AI Mixing and Mastering: Artists and producers using Apprise Music’s services will now have direct access to Automix, allowing them to elevate their tracks with AI-driven mixing and mastering capabilities before distribution. This integration promises to lower barriers to entry for artists, offering professional audio quality without the high costs traditionally associated with studio time.
Special Promotions: Through this partnership, Apprise Music will offer special promotions to its users. Initially, for the remainder of March 2025, new users can enjoy a 34% discount on their first month with Automix. Following this promotional period, the discount will adjust to 15% off for the first month for all new users introduced through Apprise Music.
Marketing Efforts: Both companies have committed to a mutual marketing strategy, which includes email campaigns, social media posts across platforms like Instagram, LinkedIn, and Threads, and features on each other's partner pages. This will increase visibility and provide mutual benefits in terms of audience reach and brand recognition.
Statements:
Michael Bamfo, CEO of Apprise Music, stated, "This partnership with RoEx represents a significant step forward for us at Apprise Music. Our mission has always been to empower musicians by providing them with the tools they need to succeed. Integrating Automix into our platform means our artists can now achieve studio-quality sound, enhancing their music's competitiveness in a crowded market."
Tom Nield, Head of Partnerships at RoEx, added, “We are thrilled to partner with Apprise Music. Automix and RoEx's suite of products are about making professional-grade mixing and mastering more accessible to musicians and artists. This partnership not only aligns with our vision, but also enables us to support more creators across African markets, providing them with the tools they need to achieve high-impact sound.”
About Apprise Music:
Apprise Music & Media is dedicated to supporting the global music community by offering comprehensive distribution services, artist development, and now, with RoEx, state-of-the-art audio production tools.
About RoEx:
Founded by Dr David Ronan, RoEx is pioneering the future of audio production with AI-driven tools that make high-quality music creation accessible to all.
Built on research from Queen Mary University of London, RoEx seamlessly combines advanced technology with deep industry expertise to deliver a suite of innovative products: Automix, Mix Check Studio, and the Tonn API.
