Business News of Fri, 8 Dec 20174
ABL launches Beta Malt in Returnable Glass Bottle
Beta Malt, Accra Brewery Limited’s (ABL) leading non-alcoholic brand, has launched a new Returnable Glass Bottle (RGB). The RGB, which complements Beta Malt’s existing 330ml PET pack forms part of the company’s unrelenting efforts to provide its Brands in a variety of packs to satisfy their cherished consumers in different consumption occasions.
The Launch, which saw the unveiling of the 330ml Returnable Glass bottle (RGB) version of Beta Malt, was held at Swiss Spirit Hotel & Suites- Alisa with attendees ranging from Retailers, the Media, Management and Staff of the Company, and MzVee, Beta Malt’s brand ambassador.
Jam-packed with vitamins, minerals and nutrients, Beta Malt has, since its official launch in 2015, proven its mettle in the non-alcoholic Malt market, enjoying enviable patronage among many Ghanaians.
Besides its functional and nutritional benefits of being a nourishing true malt, the Beta Malt brand has assumed a symbolic importance, carving a niche as a brand that inspires, encourages and empowers enterprising, vibrant young Ghanaians to reach for greater heights in their various fields of endeavour in line with its “The Only Way is UP” campaign.
Speaking at the unveiling event, Mr. Philip Redman, ABL’s Country Director, emphasised how the new extension of the Beta Malt brand enhances ABL’s overall principles, noting, ‘To us as a company, and as an extension of the Beta Malt Brand, Beta Malt in RGB lends gravitas to our claim of creating extraordinary moments by brewing quality, great-tasting beverages. Its introduction is also a positive step towards achieving our Dream of becoming the recognized market leader in the beverage sector by accelerating our growth as a trusted business partner’.
‘And as a brand committed to being trusted for our diverse portfolio of high quality brands to suit every palate, we will continue to delight you, our cherished consumers, with exciting new offerings’, Mr. Redman concluded.
For her part, ABL’s Marketing Head, Ms. Ewurafua Addo-Atuah, expressed delight over the level of innovation and creativity that went into the repackaging process, noting that ‘as a consumer-centred and innovation-driven brand, ABL has, over the years championed and spearheaded innovations in our production process and consumer-engagement efforts.’
‘Beta Malt in RGB has come to complement its Polyethylene Terephthalate (PET) version giving consumers choice to enjoy Beta Malt both on-the-go, and at home in outlets or at events for the same rich, tasty, replenishment’, she added.
Ms. Addo-Atuah further noted that, ‘both the PET and RGB come in a 330ml bottle, and bear the same vibrant labeling and red caps. The RGB pack features a sprig of malted barley embossed on the glass bottle a subtle but constant reminder of Beta Malt as a true malt brewed with the finest ingredients’.
‘Both packs offer the same vitamin-packed nourishment that Beta Malt has become known for’, she maintained.
Beta Malt was the first malt brand introduced in a convenient 330ml PET bottle. The newly launched Beta Malt Returnable Glass Bottle will be retailed at GHC 2.50 and has a 9-month shelf life.
About Accra Brewery Limited (A proud part of the ABInBev family)
Accra Brewery Limited was established in 1931 as the Overseas Breweries Limited. We became known as Accra Brewery Limited in 1975, and a subsidiary of SABMiller in 1997. Now, we are a proud part of ABInBev, the world’s leading brewer.
Our purpose, for over 85 decades, has been to thoroughly delight Ghanaians with the best quality and great-tasting beverages. Today, our offerings comprise Club Premium Lager, our flagship brand which predates the history of modern Ghana; Eagle Lager, Club Shandy Bosoe, Castle Milk Stout, Chairman Bitters; and Beta Malt, our non-alcoholic malt brand.
Our purpose has also been to be a worthy partner in nation building. We strive to achieve this every day through our Corporate Social Investment initiatives, geared towards creating the ideal company that is respected, trusted, admired, and recognised.