Sub-Saharan Africa is a non-entity for many of those at the cutting edge of Western technology. But Africa is intent on bridging the digital divide. In the first of a new series, BBC News Online visits a technology fair in Ghana.
Aitec - West Africa's version of the world's largest computer fair, Cebit - embraces the whole spectrum of technology firms.
Potential clients heading for a more detailed examination of VSAT satellite communication links are stopped by enthusiastic salesmen offering personal computers on three-year hire purchase schemes.
A Nigerian firm offering casing for hardware finds itself next to multinational electronics giant Siemens, which is installing fibre optic links for the government.
British techies extolling the benefits of banking via mobile phones are rubbing shoulders with Ghanaians offering sound cards for home music studios.
While the movers and shakers of Cebit would possibly tut in despair at the haphazard nature and backwardness of much of the exhibition, Africa's untapped potential has offered some entrepreneurs enviable business opportunities.
"Africa's like the wild west, you can do things that really change the landscape," agrees UK-born David Bolton, a tech whizz-kid who accepted the challenge to help Ghana's computer programmers on the invitation of the government who discovered his African roots.
"I'm here because it's virgin territory and the last-emerging market," says Alexander Sulzberger, who owns a firm selling wholesale bandwidth to countries along the West African coast.
Demand for bandwidth is growing tremendously, he explains, saying his turnover has risen to $150,000 within two years. "That's simply not possible in any established marketplace," he says.
Kwami Ahiabenu, director of the Aitec exhibition, shrugs resignedly, as he tells me of the changed agenda, admitting there's nothing that can be done to solve the problem.
Meanwhile, there seems to be a danger that the talking shop, running alongside the technology exhibition, is turning into a complaining shop.
Above all it wants to take a slice of the outsourcing that has been won by India's Bangalore, and win the foreign investors that have shunned Africa for so long.
And there is a certainty that technology must be the way to improved economic prosperity.
The debate digresses to inter-country rivalry for the best contender to be that hub: Nigeria has too much corruption, Senegal is francophone, Ghana is not ready yet.
Then some doubters voice their worries that maybe the window of opportunity has already been missed.
Some admit afterwards that they have no idea how or whether they will be able to find the fees to attend such courses.
But they, like Africa, are determined to find a way of using technology to enter the arena of the global economy.
The great unknown is whether there is still time to catch up.