Can Facebook really predict Ghana's next president?

Wed, 7 Dec 2016 Source: GhanaWeb

In the recent US elections Facebook played a crucial role in predicting winner of the polls based on the popularity of the candidates.

Months and days before the US goes to the polls social media trends showed that US President-elect Donald Trump had more fans and followers than Hillary Clinton.

Donald Trump, from almost all the polls conducted on social media, generated a lot of enthusiasm and became popular than Clinton. He became the US President-elect after the polls.

Over 4.3 million Ghanaians have been identified as Facebook users.

In Ghana among the two major political parties – the National Democratic Congress (NDC) and the New Patriotic Party (NPP), the flagbearer of the NPP, Nana Addo Dankwa Akufo-Addo has the largest audience when it comes to top Facebook pages by politics as an industry than NDC’s flagbearer President John Dramani Mahama.

As at May 11, 2016 when it comes to the number of page likes NDC’s John Mahama leads with 154,773.

However, with just few days to the polls as at December 5, NPP’s Nana Akufo-Addo currently leads with 188,396 making him generate more enthusiasm on social media than President John Mahama.

In Ghana’s 2016 presidential and parliamentary elections, this is the breakdown of expected registered voters according to Facebook’s prediction: Ashanti 2,872,619, Brong Ahafo 1,409,934, Central Region 1,405,976, Eastern Region 1,605,943, Greater Accra 3,063,986, Northern 1,427,917, Upper East 648,788, Upper West 415,539, Volta 1,282,306 and Western 1,582,491.

With Facebook’s poll aiding America’s Trump win the 2016 election, can the same medium play a major factor in deciding who wins Ghana’s 2016 elections?

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Source: GhanaWeb

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