One of the billboards around the stadium area
As part of measures to fight the Coronavirus pandemic (COVID-19) in Ghana, DDP Outdoor Limited and Commodity Monitor Limited have supported efforts to raise awareness on the virus with free billboard advertisements. The goal is to increase publicity and create awareness on the best protocols on hygiene that will assist in curbing the spread of the virus.
The two Ghanaian companies have sponsored over thirty (30) billboards in Accra, Kumasi and Takoradi as well as digital media in Kotoka International Airport and Kumasi Airport worth about 750,000 Ghana Cedis. These billboards will thus come at no cost to the Government of Ghana. This donation was done to the Ministry of Information and Ministry of Health.
“The government and public health authorities are taking the necessary action to contain the COVID-19 spread. A support in increasing awareness through billboard and digital advertisement is critical to curtailing the spread of the virus and to winning this fight”, said Norbert Rufu, Chief Executive Officer of DDP Outdoor Limited. “Every organisation and every individual has a part to play in curbing the spread. It is important to protect ourselves and others from ourselves. We need to follow the directives from the authorities on personal hygiene and social distancing.”
The deployment of the billboard advertisements across major cities comes as the country has recorded an increase in confirmed cases. Ghana had 636 total confirmed cases as at Tuesday 14 April 2020. An early win against this virus is particularly vital as it will set the economy on the right path to recovery and growth. This requires complementary efforts from all actors in the country.
On her part, the Director of Commodity Monitor Limited, Martha Amoako said that education lies at the heart of winning the fight against the coronavirus. “These billboard advertisements are meant to disseminate information and expand knowledge on best practices needed to contain the virus, including regular handwashing and social distancing”, Amoako indicated.
Aside from creating awareness in communities using billboard advertisements, DDP Outdoor Limited and Commodity Monitor Limited are in a better position to contribute to other efforts to accelerate and leverage win against the coronavirus. This includes extending the advertisements to other cities and communities in the country.
About DDP Outdoor Limited
DDP Outdoor Limited is the market leader in outdoor advertising in Ghana with a network of over 2,700 billboards. DDP serves both multinational and domestic companies across various sectors including fast-moving consumer goods, telecommunications, financial services etc. DDP offers a one-stop-shop for Out of Home advertising with an amazing turnaround time which is unmatched in the market.
About Commodity Monitor Limited
Commodity Monitor Limited is a Ghanaian company that is into trading, logistics and research along Africa’s commodity value chain, including agriculture, mining, and oil and gas. Commodity Monitor undertakes political and economic risk and opportunity analyses and business advisory for individuals, corporates and governments. Commodity Monitor is leading in the deployment of green mining technology in Ghana, where it has recently brought the technology and equipment that can leverage mercury-free gold mining.
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