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General News Sat, 17 Nov 2007

FFP to promote indigenous arts on Internet

Accra, Nov 17, GNA- The Foundation of Female Journalists (FFP) on Saturday organised its "2007 Street Art Festival" aimed at improving the artistic and creative industry in the country. The programme, which was under the theme; "Artists on the Internet, Build Your Image" was this year focus on encouraging artists to use the Internet to improve their packaging and marketing.

Ms Mardey Ohui Ofei, President for FFP said using the internet to improve creative works and market Ghanaian artistry had become necessary in today's world of information technology in order to compete effectively in the globe.

She said the programme was to encourage, especially women and young people to project their various skills and creativity in arts and to assist the participants to develop their profiles on the internet. Ms Ohui said the Ghanaian artistic industry had, over the years been challenged with weak writings which had accounted for poor packaging and marketing of the arts.

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She said there was also the need for artists to explore other opportunities within the industry such as photography, videography and the use of arts for social work instead of confining themselves to only painting.

Ms Patience Dzormeku, Cooridnator for the programme also expressed worry on the limited number of females in the industry, saying lack of self-confidence was preventing more women from bringing out their creativity.

She said the FFP was therefore, providing websites that would have profiles of all artists in order to have a common platform for promotion of creative arts.

Source: GNA
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