Ghanaians to experience a television rebirth

with the launch of e.tv Ghana

Accra, August, 2009 – Free-to-air channel e.tv Ghana aims to redefine television broadcasting by bringing Ghanaians top quality programming with crystal clear reception. Test transmissions for the commercial channel will commence in the next four weeks.

“e.tv Ghana is not just another television channel following the status-quo. We are here to make a difference and bring to Ghanaians first rate television programming” says Edward Boateng, Chairman, Board of Directors of e.tv Ghana. “Our varied and exciting programming will include blockbuster movies, WWE wrestling and celebrated reality shows like Cheaters and Fear Factor. International soapies included in the line-up are Scandal, Rhythm City and The Young and Restless.

“e.tv Ghana is committed to growing television production skills and will be producing local programmes like Rise and Shine (6 - 8AM), our eNews Prime bulletin every evening at 8PM and a current affairs programme The Big Hook (Monday – Thursday at 8.30PM), dealing with the major issues of the day,” Boateng continues. Born out of a partnership between Global Media Alliance Ghana Ltd and Sabido Investment (PTY) LTD of South Africa, the launch of e.tv Ghana stems from Sabido’s success with e.tv in South Africa. In 1998, e.tv South Africa was launched as the first free-to-air channel. Today it is the largest English-medium channel in that country. e.tv South Africa’s Chief Executive Officer, Marcel Golding says, “We are delighted about our partnership with Global Media Alliance and look forward to creating programming which will make e.tv Ghana the most watched channel in the country.” e.tv Ghana will benefit greatly from the synergies in programming and content acquisition that e.tv South Africa brings to the table. The launch of the channel will create new and different opportunities for advertisers. Launch packages will provide innovative platforms from sponsorship to classical spot buying and most importantly exclusive category ownership opportunities.

For more information contact the following: Brooke Nuwati +233 244 987 121 or bnuwati@gmaworld.com Hotlines: 021-254856. 021-254857, 021-254858 You can also visit our fascinating website: www.etvghana.com Or email info@etvghana.com

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All that you must know Born out of a partnership between Global Media Alliance Ghana Ltd and Sabido Investments (PTY) LTD of South Africa, e.tv Ghana is a free-to-air television channel aimed at bringing Ghanians the best quality television programming on offer.

The launch of e.tv Ghana stems from Sabido’s success with e.tv in South Africa. In 1998, e.tv South Africa was launched as the first free-to-air channel. Today it’s the largest English-medium channel in that country.

What makes e.tv Ghana different? e.tv Ghana’s programming is focused on the audience and what they want to watch. Appealing to a broad audience base, e.tv Ghana will deliver top quality programming.

How many hours a day will e.tv Ghana broadcast? e.tv Ghana shows quality programming 24 hours a day.

Which programmes can I watch on e.tv Ghana? From local to international programming, soapies to blockbuster movies, celebrity news to current affairs and community and international sports to reality television – e.tv Ghana has it all.

e.tv Ghana’s local programmes include Rise and Shine, The Big Hook, and our flagship News programme, e.tv Ghana Prime. Popular and celebrated international series include Scandal, Rhythm City, The Young and Restless, Fear Factor, Cheaters and WWE Wrestling.

With the latest TV technology, we offer these programmes and more in high-level picture quality. How do I get programme information? Viewers will be able to read a weekly e.tv Ghana programme guide in the Sunday World newspaper, with radio stations Y FM (107.7 fm), Happy FM (98.9 fm) also updating listeners about our programmes.

For advertisers, we will be printing a rate card highlighting our programme schedule.

Will I pay for e.tv Ghana now or in the future? No, e.tv Ghana is a free-to-air television channel, so you can tune in anytime and at no cost.

Why should I advertise on e.tv Ghana? Our premium programming content is designed to appeal to a wide audience base. Therefore, you can be assured that at any point in time, a significant portion of your target market will be watching e.tv Ghana. e.tv Ghana offers small and medium sized businesses, television exposure at a cost effective price.

Who do I contact for more information? The e.tv Ghana client service team is available on our hotlines: 021-254856 021-254857 021-254858 Or email info@etvghana.com Visit our website: www.etvghana.com