Guinness empowers bartenders, consumers in spirits campaign

Guinness Ghana Breweries Limited (GGBL), a subsidiary of Diageo Plc., has launched a new campaign dubbed: “step up to spirits” to deliver unique value services to its customers.

The campaign is designed to build stronger and longer lasting relationship with consumers and stakeholders as well as guarantee a premium drinking experience to consumers by equipping its outlets with the right tools and the know-how.

Explaining the rationale behind the campaign, Solange Kuimo Head of Innovations and Marketing for Spirits at GGBL, said in a statement that: “This is a customer-facing activity designed to deliver the required essentials for customers to grow their spirits portfolio into the most profitable category within their business as well as ensuring they deliver the perfect serve of drinks to their customers.”

The company has started embarking on in-bar activations, online and social media promotions to engage consumers as part of the campaign, she said, adding that 4,600 outlets have been selected for this campaign across Ghana.

She said it was imperative for the public to note that spirits brands are only sold to and consumed by persons of 18 years and above.

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine.

Guinness Ghana Breweries Limited deals in brands such as Johnnie Walker, Crown Royal, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.