The Chief Executive Officer of Stratcom Africa, Esther Cobbah, has revealed that her late mother played a significant role in shaping her successful career.
Speaking in an exclusive interview with Etsey Atisu on The Lowdown on GhanaWeb TV, she recounted some valuable skills her late mother instilled in her that have contributed to her successful career.
Loosing her mother at the age of 11, Esther Cobbah said her mother equipped her with some basic survival skills that have been instrumental in her life.
“I say that I have a front row seat in her school of entrepreneurship. I have been able to do this because of her. I mean, she was a multi-tasking woman but focused, and we did everything from baking bread, selling kenkey, making toffees, making biscuits, crocheting, and sewing. now I am thinking how did she did all that and how she involved us in everything she did.
"We lived in a house where there was no running water. We had to go to standpipes to fetch water, and we will wake up early in order to do that."
She added that "We will wake up early for the bread to rise, so they say, and put it in the oven, the mud oven, at 2AM to bake because we would have to have it ready in the morning.
"So now if I have to do something for a client and it is urgent and I have to stay up to do it, it is no big deal. I grew up like that. If a client requires something. It’s been part of me, so that is how I grew up and at the centre of it all was my God. She was very practical but taught us to rely on God for everything. That is how I was able to carry on with my four other siblings when she died," she stated.
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