Invest in artificial intelligence – Shamima Muslim to media, PR executives

Broadcaster and Convener of Alliance for Women in Media Africa, Shamima Muslim has urged institutions and establishments to embrace artificial intelligence for a positive impact and growth in their businesses.

Speaking at the just ended Women in PR Ghana Summit 2018 on the topic, ‘Forging new alliances between the Media and Public Relations Professionals, the former anchor of Citi FM's Eyewitness News said “In a global world where technical automation is going to have huge implications for the future of work, technology and innovation is birthing greater automation where greater automation is leading to the use of artificial intelligence and robotics.”

“As organizations grow to become global institutions and can afford artificial intelligence, they will have lesser needs for humans. There is going to be a challenge for jobs for wages and skills if one does not have the requisite skills to match up and justify why you should be held on as a PR executive who is supposed to generate and monitor reviews on a daily basis which may take a week to attain them to a client where as an investment in artificial intelligence will generate and identify threats and everything relating to a business within minutes”, she added.

The event which took place last weekend at the Oak Plaza Hotel located at East Airport Accra was themed, “Press for progress; PR women making strides”.

The Women in PR Ghana Summit, an annual event aimed at convening resourceful PR Practitioners from across various sectors of Public Relations, Communications and the Media landscape has been held with a mandate to creating an impactful and inspiring conversations on Women and Public Relations.