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Keysoap launches 60th anniversary with 'Amansan Akyede' promotion

Keysoap At 60 Launched Unilever Some of the Unilever management members at the launch

Wed, 13 Mar 2024 Source: Unilever Ghana PLC

Unilever Ghana PLC, a renowned brand in Ghana known for producing home care items like Keysoap, Geisha soap, BF soap, and other trusted detergents, has launched the "Amansan Akyede" promotion to commemorate Keysoap's 60 years of existence.

At the launch event held at the Tema Metropolitan Assembly (TMA), Theodora Kassu, Head of Corporate Branding at Unilever Ghana PLC, emphasized Keysoap's position as a beloved and reliable product in Ghana. She highlighted its affordability and enduring fragrance, distinguishing it from other bar soaps available.

With its rich heritage spanning generations, Keysoap recognizes the importance of honoring its loyal customers and trade partners who have supported the brand over the decades with various prizes, including diamonds and cash.

John Owusu Ansah, Managing Director of Unilever Ghana PLC, described Keysoap as an iconic jewel within the Unilever PLC family. He noted that the product has been enhanced with new features to better cater to the Ghanaian market.

During the launch event, Mr. Ansah emphasized the brand's commitment to creating moments of joy and celebration for consumers through the "Keysoap Amansan Akyede" 60th-anniversary celebration.

As part of the celebration, Unilever Ghana encourages consumers to look for special stickers inside select Keysoap bars. Finding these stickers automatically enters them into the promotion for a chance to win prizes during Keysoap's 60th-anniversary festivities.

The "Keysoap Amansan Akyede" 60th-anniversary celebration aims to reconnect with consumers and bring moments of joy and celebration to all those who have been part of Keysoap's journey.

Source: Unilever Ghana PLC