There's no point in denying that the NPP has succeeded in making soft drink, 'kalyppo', a key symbol - even a potent weapon - in its bid to wrest power from the NDC.
For several days now, 'kalyppo' has trended on social media with many party supporters photographed doing all sorts of things with the product - from drinking it (of course) to even bathing with it.
Don't be surprised to see NPP parliamentary candidates distributing free 'kalyppo' at an event near you. The MP for Dome-Kwabenya, Adwoa Safo, did exactly that on Monday to the delight of some of her constituents.
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