Management of MVP organises training for hairdressers

Accra, Oct. 2, GNA – Management of SLID Industries Limited (SIL), producers of Most Valuable Product (MVP), at the week-end organised advance haircutting and colouring training programme for professional beauticians and hairstylists to improve their vocation.

The three-day event offered participants the opportunity to tap from the rich experience of Mad Darlene Harrington, a renowned Black American hairstylist, educator and hair replacement specialist, who is in Ghana to facilitate series of training programmes for the professionals.

Mad Harrington, at the end of the training session in Accra, told the Ghana News Agency that she had observed with satisfaction that more than 90 per cent of Ghanaians were fashionable and conscious of their appearance, adding that a highly-skilled hair industry needed to match with the taste and demand for good appearance.

She said professional hairstylists and beauticians could improve their talents a lot if they applied themselves with the art of haircutting and colouring.

Mad Harrington said most hairstylists needed to break away from monotonous style of hairdo and learn how to make hair relax and shine with colour.

“Haircutting and colouring are very important aspects of hairdo. The haircut enhances the hairdo and colour makes the hair shine and beautiful,” she said.

Mad Harrington called on hairstylists and beauticians to relax the hair of their patrons so as to create movement in their hair.

She said gone were the days when some thought colouring of hair was a health hazard, stressing that modern innovative colour products had been produced that were safe.

Mad Harrington said she was satisfied with the high level of co-operation and participation expressing the hope that more professionals would enrol to improve their vocation.

Mr Sandy Osei-Agyemang, Chief Executive Officer of SID, said the training programme formed part of management’s mission to educate professionals, promote and enhance the total natural beauty, personal hygiene and grooming needs of customers using innovative products unique to the environment but surpassing the global standards.

He said management chose to focus especially on haircutting and colouring because a highly trained professional could create many hairstyles with one good cut.

“MVP believes that style is in the cut. You can create about five hairstyles in just one good cut,” he stressed.

Mr Osei-Agyemang expressed dissatisfaction that many Ghanaian hair stylists applied hair trimming as a technique to create hair style.

“Trimming a person’s hair is not hairstyling. Other professionals resort to application of too much grease in the hair to make it look shiny. That isn’t right,” he said.

Mr Osei-Agyemang said the professionals needed to learn basic concepts as moisturising and relaxing hair, holding it as well as polishing the hair without necessarily putting too much grease on it.

He said the training programme included financial management skills on how the professionals could appropriately price their services.

Mr Osei-Agyemang expressed optimism that many hair professionals would enrol to upgrade their skills.

He called on participants to constantly practice the things they had learnt to improve.

One of the participants expressed the joy that she had learnt how to hold the shear to cut adding the training had offered her the opportunity to cut hair for the first time.

SIL is a hair and skin care manufacturing and distribution company that was incorporated in Ghana in 1998.

The company’s core business is the production and marketing of hair and skin products under the MVP, Family Choice, Skin Fine and LaNé brand names.

The products are sold in Ghana and other African countries including Cote d‘Ivoire, Nigeria, Togo and South Africa.