NDC's attacks on Bawumia will be fruitless – Lecturer

The attacks by the governing National Democratic Congress (NDC) on the vice-presidential candidate of the New Patriotic Party (NPP) will not have any negative effect on the fortunes of the NPP, political communications expert Dr Eric Opoku Mensah has said.

Some key figures of the NDC have resorted to raining invectives on Dr Bawumia, with the latest being Mr Joshua Akamba, the Deputy Youth Organiser of the NDC, who said Dr Bawumia was “now becoming Iddi Amin” at his party’s Wa Central campaign launch on Saturday October 15.

Apart from Mr Akamba, a Deputy General Secretary of the NDC, Mr Koku Anyidoho, has also described Dr Bawumia as an “incompetent liar”.

But Dr Eric Opoku-Mensah, who had an interview with Class FM’s Naa Dedei Tettey on 12 Live, argued: “Dr Bawumia’s face will not be on the ballot paper and the most important personality in relation to the December election is the flag bearer, Nana Akufo-Addo”.

He explained that looking at the communication strategy of the NPP, “it seems Dr Bawumia is leading the attack and he has made the most biting attack on the NDC in terms of the performance of the president”.

For him, the comments of Dr Bawumia “have gotten under the skin of the NDC and they seem not to have found a clear solution to this and I think that is what has resulted in attacks on Dr Bawumia”.

However, “any attack on Dr Bawumia does not derail the agenda of the NPP and will not inure to the benefit of the NDC.

To him attacking Dr Bawumia leaves the flag bearer of the NPP untainted, thus it is not a good political strategy and they are “wasting their political bullets”.

He admonished the NDC to rather devise a better strategy to counter Dr Bawumia comments as “what they are doing will not help matters much”.

He advised the governing party not to make the economist the focus of their attacks because voters will not transfer all the negative things they say about Dr Bawumia to the presidential candidate of the NPP.