Ogilvy leads Africa Sabre awards

Ogilvy emerged dominant in the global PR industry’s prestigious SABRE Awards for the Africa Region, with Ogilvy offices capturing most of the trophies awarded.

A statement said the pan-African Ogilvy network won a total of 17 awards for Ghana, Kenya and the South Africa offices for the SABRE Awards Africa.

A total of five awards were presented to Ogilvy Ghana, including two wins for Integrated Marketing, and Mining and Extractive industries and three Certificates of Excellence.

In addition, Ogilvy Ghana secured a prestigious finalists’ spot in the 2019 Platinum Sabre Award for Best in Show for the Ghanaians Against Child Abuse campaign with government and UNICEF.

The SABRE Awards are the world's largest PR awards programme, recognising superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa.

Mr Mathieu Plassard, CEO, Ogilvy Africa said 2018 was a remarkable year for the company and its clients because the communication landscape had become very dynamic.

"These awards symbolize that we are moving with the times and our integrated communications approach is helping us solve our clients’ most pressing business challenges, while reaching our targeted audiences through ideas that grab earned media and influence, to build brands that matter,” he said.

“Over the last years, in line with our integrated approach, we have assembled teams that deliver effective communication work for our clients in line with growing demand for strategic communication in an earned media world,” said Plassard.

In total, 37 SABRE trophies will be presented to African campaigns this year in Kigali, Rwanda on May 16th 2019.