The Twitter logo
The first half of the Ghana premier league ended a couple of days ago with Wa all Stars sitting on top of the league table with 28 points and leading the top three(3) clubs with only 2 points. Thus, Aduana SC, Asante Kotoko and Accra Hearts of Oak all are tied on 26 points.
Social media especially twitter is one popular medium football clubs across the world are using to communicate with their followers and fans. With which Ghanaian football clubs are not an exception to its usage. The euphoria and fan’s enthusiasm surrounding this year’s league has seen all the sixteen Ghana premier league football clubs creating twitter handles to disseminate information.
SPORTS MANIACS AGENCY, a Ghanaian sports marketing and business company carried out a research on how Ghanaian premier league clubs faired in using twitter to disseminate and engage fans over the first half of the season.
In a league table format, the research findings revealed that, giants Accra Hearts of Oak is the most followed and fan engaged Ghanaian football club on twitter whiles newbies Techiman City FC the least followed Ghanaian football club and has the most dormant twitter handle.
Abdoulaye Soulama’s blunder against Asante Kotoko in the super clash handed him the most ‘trended’ hashtag (#Soulama) among players whiles the #SuperClash had the highest mentions in tweets over the period. Find attached a full data on the research carried out but full report will be made available at the end of the season.
